UI, UX & Visual Design · 2020

MyFitnessPal

I reorganized an overloaded app around four primary user goals. Tile modules surface key information at a glance, and partner content is repositioned as personalized value, balancing business and user goals.

  • UX
  • Information Architecture
  • Visual Design
Original and updated MyFitnessPal home screens side by side; the update groups goals, calories, weight, and macros into tiles.
Fig. 01Before and after: tiles surface key information at a glance.
Five phone screens of a promotional flow: a 10-day streak, questions about fitness level, exercise, diet, and lifestyle, then a personalized motivation feed.
Fig. 02Partner content repositioned as personalized daily motivation.
Fig. 03From an overloaded navigation to four primary user goals.

All brand and design work