I reorganized an overloaded app around four primary user goals. Tile modules surface key information at a glance, and partner content is repositioned as personalized value, balancing business and user goals.
UX
Information Architecture
Visual Design
Fig. 01Before and after: tiles surface key information at a glance.Fig. 02Partner content repositioned as personalized daily motivation.Fig. 03From an overloaded navigation to four primary user goals.