Work

Selected case studies

I lead research that finds the right problems and design that turns insight into product direction. My recent work is in health and life sciences AI and enterprise conversational AI.

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Earlier work: brand strategy and visual design

See all 12 projects

Before I focused on UX research, I spent two decades in brand strategy and design. That work taught me how to understand an audience, test ideas with them, and tell a clear story. Here is a selection.