Michelle Lee

Independent Collection, Stylist App & Launch Video · 2012–2014

American Crew

For Revlon Professional Brands, I created a campaign and identity for the Independent Collection (look book, styling guide, app, and promotional boxes), a client-profile app for stylists, and a launch video concept for Liquid Wax.

  • Campaign
  • Identity
  • App Concept
  • Video Script
The Independent look book for American Crew: cover and interior spreads.
Fig. 01The Independent Collection look book.
Three phone screens of the stylist app: the American Crew splash screen, a client photo, and client notes with products used and technique.
Fig. 02A client-profile app for stylists.
Four black-and-white storyboard frames: in a lifetime we meet over 10,000 people; be the one that is remembered.
Fig. 03Launch video concept for Liquid Wax.

All brand and design work