Brand Development · 2019–2020

Skin Chemistry

A direct-to-consumer, clinical-grade skin care line. I did audience and competitive research, created the naming, identity, and packaging, tested concepts with consumers at several stages, and produced influencer-driven content.

Market Research
Consumer Testing
Naming
Identity
Packaging

Research table mapping products by type and routine status against concern clusters: anti-aging, acne, and hydration. — Fig. 01Mapping the product line against what customers were trying to solve.

Blue Skin Chemistry bottles with the Sc monogram. — Fig. 02Packaging built around a clinical Sc monogram.

Fig. 03The launch key visual.

Fig. 04Influencer-driven social content.

All brand and design work