Michelle Lee

Brand Development + Communication · 2019

WaterEquity

For an impact-investment fund, I used market and audience research to sharpen the investor message and differentiate the brand. The visual style balances financial credibility with social impact.

  • Research
  • Messaging
  • Visual Identity
  • Web
Brand positioning funnel: frame of reference, target, benefits, reason to believe, personality, and brand essence.
Fig. 01Positioning built from market and audience research.
WaterEquity investor presentation slides with maps, charts, and water imagery.
Fig. 02Investor materials that balance financial credibility with social impact.
The WaterEquity website on a laptop, leading with investments that promote access to safe water.
Fig. 03The website leads with the investor message.

All brand and design work