Michelle Lee

Identity & Visual Design · 2020

DermCollective

A vibrant, pattern-based identity and modular site design for a new skin care and beauty publication.

  • Identity
  • Pattern System
  • Web
DermCollective style guide: five colorful geometric pattern versions of the logo, color swatches, type, and imagery.
Fig. 01A pattern-based identity with interchangeable color ways.
Five phone screens of the DermCollective site with articles, patterns, and color blocks.
Fig. 02Modular article layouts on mobile.
Fig. 03The publication's site, built from modular blocks.

All brand and design work